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Articles: News, opinion & ideas from Baskin Shark
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Baskin: "Me asusta que muchos planners no sepan cómo usar una calculadora" |
Contact Baskin Shark
Call 01367 850179 or email Merry Baskin at:
merry@baskinshark.com
Baskin: "Me asusta que muchos planners no sepan cómo usar una calculadora"
Article from 'AdLatina.com'
17 July 2008 | Full story >
Bucear en la mente de los consumidores.
Article from Argentinian magazine 'Mercado'.
17 July 2008 | Full story >
What exactly is 'proof' anyway?
An extract by Merry Baskin from 'Advertising Works 16' from the IPA.
17 July 2008 | Full story >
Stephen King - A Presentation
A marketing study in PowerPoint format.
17 July 2008 | Full story >
Full Circle into the Future
A 2007 Market Research Society Paper by Judie Lannon, Market Leader and Merry Baskin, Baskin Shark.
17 July 2008 | Full story >
Account Planning - from Genesis to Revelation
This paper provides an introductory overview of account planning within the context of a Special Issue of papers that will look at various aspects of the account planning function.
7 April 2005 | Full story >
A book review for the International Journal of Advertising.
"Brand America – The mother of all brands" By Simon Anholt and Jeremy Hildreth
6 January 2005 | Full story >
AAAA ACCOUNT PLANNING CONFERENCE - ‘BRAVE THINKING IN PLANNING’, USA
A perspective from my end of the telescope after 6 days in New Orleans...
4 October 2004 | Full story >
How to use research to develop campaign ideas.
A piece suggesting that planners need to be better researchers, including ways to develop successful research programmes.
6 January 2004 | Full story >
Is it all over for Brainstorming?
Apparently, trainee teachers are being told to avoid the word ‘brainstorming’ for fear of offending pupils with epilepsy...
5 May 2003 | Full story >
